In October 2021, Toei Animation announced that they had signed a strategic partnership with South Korean entertainment company CJ ENM.
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In addition to producing anime for release in Japan, Toei Animation began providing animation for American films and television series during the 1960s and particularly during the 1980s. Toei Animation's anime which have won the Animage Anime Grand Prix award are Galaxy Express 999 in 1981, Saint Seiya in 1987 and Sailor Moon in 1992.
Toei Company would also enlist the help of other studios such as hiring Academy Productions to produce the animation for Space Emperor God Sigma, rather than use their own studio. Although the Toei Company usually allows Toei Animation to handle its animation, they occasionally hire other companies to provide animation although the Toei Company produced the Robot Romance Trilogy, Sunrise (then known as Nippon Sunrise) provided the animation.
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The studio helped propel the popularity of the Magical Girl and Super Robot genres of anime Toei's TV series include the first magical-girl anime series, Mahoutsukai Sally (an adaptation of Mitsuteru Yokoyama's manga of the same name), and Go Nagai's Mazinger Z, an adaptation of his manga which set the standard for Super Robot anime. Slump), Leiji Matsumoto ( Galaxy Express 999), and Naoko Takeuchi ( Sailor Moon). Toei Animation produced anime versions of works from manga series by manga artists, including Go Nagai ( Mazinger Z), Eiichiro Oda ( One Piece), Shotaro Ishinomori ( Cyborg 009), Mitsutoshi Shimabukuro ( Toriko), Takehiko Inoue ( Slam Dunk), Mitsuteru Yokoyama ( Sally the Witch), Masami Kurumada ( Saint Seiya), Akira Toriyama ( Dragon Ball and Dr. Their mascot is the cat Pero, from the company's 1969 film adaptation of Puss in Boots. The company is headquartered in the Ohizumi Studio in Nerima, Tokyo. Toei is a shareholder in the Japanese anime satellite television network Animax with other anime studios and production companies, such as Sunrise, TMS Entertainment and Nihon Ad Systems Inc. Hayao Miyazaki, Isao Takahata, Yasuji Mori, Leiji Matsumoto and Yoichi Kotabe have worked with the company. It has created a number of TV series and movies and adapted Japanese comics as animated series, many popular worldwide. In 1998, the Japanese name was renamed to Toei Animation. ( 東映動画株式会社, Tōei Dōga Kabushiki-gaisha, "dōga" is Japanese for "animation"), doing business as Toei Animation Co., Ltd. In 1956, Toei purchased the studio and it was renamed Toei Doga Co., Ltd. The studio was founded by animators Kenzō Masaoka and Zenjirō Yamamoto in 1948 as Japan Animated Films ( 日本動画映画, Nihon Dōga Eiga, often shortened to 日動映画 (Nichidō Eiga)).
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